Cosmetics packaging, aromatics, moisture, quality and shelf-life
Importance of Vapour Permeability in Cosmetics Packaging
Vapour permeability plays a central role in cosmetics packaging because it directly affects moisture control, fragrance retention, product quality, and shelf-life. Here’s a summary:
- Moisture Protection
- Many cosmetics (creams, powders, masks) are sensitive to humidity.
- If packaging is too permeable, external moisture can enter → leading to clumping, microbial growth, or texture changes.
- If too impermeable, trapped moisture inside can also destabilize the formulation.
- Aromatics & Fragrance Retention
- Perfumes, lotions, and creams often contain volatile aromatic compounds.
- High vapour permeability of packaging materials can let fragrance molecules escape which leads to a weakening of scent intensity over time.
- Properly chosen low-permeability packaging helps preserve the intended fragrance profile.
- Quality & Stability
- Oxygen and vapour permeation can degrade sensitive ingredients (vitamins, essential oils, natural extracts).
- Controlling permeability reduces oxidation, rancidity, and colour changes.
- Shelf-life Extension
- Optimized packaging permeability maintains a stable internal environment.
- Prevents product drying (in gels, creams) or unwanted hardening (lipsticks, balms).
- Improves consumer experience by ensuring the product remains fresh until end of use.
- Packaging Material Choice - Common Packaging Materials in Cosmetics
5.1. Glass
- Properties:
- Non-permeable (excellent barrier to moisture, oxygen, and vapours)
- Chemically inert, doesn’t react with formulations
- Luxurious feel, recyclable
- Common Uses:
- Perfumes and colognes (prevent fragrance loss)
- Serums and oils (protect sensitive actives like Vitamin C, retinol)
- High-end creams and lotions
- Nail polishes
5.2. Plastic (PET, PP, PE, HDPE, Acrylic)
- Properties:
- Lightweight, versatile, lower cost than glass
- Moderate to good barrier properties (varies by type)
- Can be transparent or opaque
- Common Uses:
- Shampoos, conditioners, body washes (PET bottles)
- Creams, lotions, gels (PP/PE jars and tubes)
- Makeup packaging (lipsticks, mascaras, compacts in acrylic/ABS)
- Travel-sized products (flexible and durable)
5.3. Metal (Aluminium, Tin, Stainless Steel)
- Properties:
- Excellent barrier against moisture, light, and air
- Lightweight compared to glass, recyclable
- Can be made into sleek, premium packaging
- Common Uses:
- Aerosol sprays (deodorants, hair sprays)
- Balms, solid perfumes, salves (tin/aluminium jars)
- Some premium skincare creams (airless aluminium containers)
5.4. Paper & Cardboard (with coatings or laminates)
- Properties:
- Eco-friendly, biodegradable, recyclable
- Needs protective coatings (wax, PE, PLA) for moisture resistance
- Common Uses:
- Outer cartons (secondary packaging for creams, perfumes, serums)
- Powder cosmetics (compacts, pressed powders with laminated board)
- Sustainable tubes and jars for lotions or balms (with liners/barrier layers)
5.5. Composite / Multilayer Packaging
- Properties:
- Combines layers of plastic, aluminium, and paper to optimize barrier properties
- Ensures light, oxygen, and moisture protection while being lightweight
- Common Uses:
- Sachets and sample packs (shampoo, conditioner, serums)
- Flexible tubes for toothpaste, face wash, creams
- Long shelf-life products needing extra protection
Matching Packaging to Product Types
Product Type |
Common Packaging Material(s) |
Key Reason |
Perfumes & Colognes |
Glass bottles (sometimes with metal caps) |
Aroma retention, luxury feel |
Creams & Lotions |
Glass jars, PP/PE jars, laminated tubes |
Barrier + ease of use |
Serums & Actives |
Amber/dark glass bottles with droppers/pumps |
Light & oxygen protection |
Shampoos & Body Wash |
PET bottles, HDPE bottles |
Durability, cost-effectiveness |
Lipsticks & Makeup |
Acrylic, ABS plastic, sometimes metal casings |
Precision moulding, premium finish |
Balms & Ointments |
Aluminium tins, PP jars, laminated paper tubes |
Portability, barrier against drying |
Aerosols |
Aluminium or steel cans |
Pressure resistance, oxygen barrier |
Sustainable Products |
Paper tubes, compostable bioplastics, glass jars |
Eco-friendly image |
Materials Summary:
- Glass = premium, excellent barrier, used for perfumes & serums.
- Plastic = versatile, lightweight, everyday use (lotions, shampoos).
- Metal = aerosols, balms, protective barrier.
- Paper/Cardboard = eco-friendly, secondary or powder packaging.
- Composite = sachets, flexible tubes, long shelf-life products.
In short: Vapour permeability is crucial in cosmetics packaging because it governs how well the product resists moisture ingress, fragrance loss, ingredient degradation, and premature spoilage. The right balance ensures stability, sensory quality, and long shelf-life.
International Standards relating to cosmetics
For cosmetics, vapour permeability standards primarily apply to the product's packaging rather than the cosmetic formulation itself.
Packaging must control the passage of water vapour to maintain the product's quality and shelf life. The key standards for measuring Water Vapour Transmission Rate (WVTR) are published by organizations like ASTM and ISO.
Key standards for testing cosmetics packaging
- ASTM E96: This is a widely used and flexible standard for measuring WVTR, often called the "cup method." It involves sealing the test material over a cup containing either a desiccant (to measure vapour flow into the cup) or water (to measure vapour flow out of the cup).
- Application: It is suitable for a wide variety of materials, including plastic films, coatings, and other sheet materials used in cosmetic packaging.
- Procedure variations: The standard provides different testing conditions for temperature and relative humidity, allowing manufacturers to simulate the storage and transport conditions of a cosmetic product.
- ASTM F1249: This standard uses an infrared sensor to measure WVTR through plastic films and sheeting, providing faster and more accurate results than traditional gravimetric (weighing) methods.
- Application: It is frequently used for flexible plastic films and barriers, which are common in cosmetic sachets, pouches, and inner packaging.
- Control conditions: The standard specifies the temperature and humidity conditions for testing, ensuring reliable and comparable data.
- ISO 15106 series: This family of standards defines instrumental methods for determining the WVTR of plastic films, sheeting, and multilayer structures.
- Detection methods: Different parts of the standard address various detection techniques, including humidity sensors.
- Application: This is used globally to test the moisture barrier performance of polymeric packaging materials.
General standards and industry context
While the standards above are the most direct, other guidelines and testing methods also contribute to ensuring the quality of cosmetic packaging:
- USP <671>: The U.S. Pharmacopeia provides a series of test methods specifically for containers and packaging systems for both solid and liquid dosage forms. This is particularly relevant for cosmetics that share packaging formats with pharmaceuticals.
- Accelerated shelf-life studies: As part of general compatibility testing, cosmetic manufacturers often conduct accelerated studies by storing products at elevated temperatures and humidity. This helps assess the packaging's long-term performance and potential interactions between the product and its container, including weight loss due to water vapour transmission.
- In-house methods: Many cosmetics companies also use specific, in-house testing protocols customized for their unique product and packaging designs.
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